Wilson said research shows consumers are willing to try black grapes when they’re displayed with red and green seedless varieties.
Serpa recommends silent-sampling several varieties to help shoppers choose.
Other suggestions include:
- Cross-merchandising with picnic favorites in June;
- Telling the grower’s story using quick-response codes or point-of-sale materials to help connect the shopper to the producer;
- Promoting the health message that grapes are loaded with nutrients; and
- Tying grapes into healthy lifestyle cross-promotions in or near the pharmacy.