Retailers use strategies to promote Mexican grape consumption - The Packer

Retailers use strategies to promote Mexican grape consumption

04/19/2013 10:54:00 AM
Cynthia David

Wilson said research shows consumers are willing to try black grapes when they’re displayed with red and green seedless varieties.

Serpa recommends silent-sampling several varieties to help shoppers choose.

Other suggestions include:

  • Cross-merchandising with picnic favorites in June;
  • Telling the grower’s story using quick-response codes or point-of-sale materials to help connect the shopper to the producer;
  • Promoting the health message that grapes are loaded with nutrients; and
  • Tying grapes into healthy lifestyle cross-promotions in or near the pharmacy.


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