Whole Foods CEO praises produce

05/17/2013 10:17:00 AM
Greg Johnson

Walter RobbRobbSAN DIEGO — Walter Robb, co-chief executive officer for Whole Foods, said the produce industry has the right product at the right time.

Robb was opening general session speaker May 15 at the United Fresh 2013 convention in San Diego. He said he can’t understand why fresh produce consumption isn’t growing because it’s the remedy for so many of society’s health problems.

He said “Produce is our calling card at Whole Foods,” and he claimed partial credit for the growing popularity of kale, as Whole Foods has promoted the leafy green for several years because of its nutrient density.

Robb oversees Whole Foods’ purchasing, marketing, distribution and quality standards. He joined the company more than 20 years ago and rose to his current title in 2010.

He said one trend his company is keeping an eye on is home delivery.

“We have a more interconnected world,” he said. Whole Foods needs to find a way to better integrate online shopping with its bricks-and-mortar world.



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Raymond Francis Compton II    
RockSprings Texas  |  May, 24, 2013 at 03:50 PM

Online shopping // Bricks - and - Mortar World The main problem is that no one can do for me what I can do for myself . . . No one can pick out the food that I feed my family . . Better . . than I can pick out the food that feeds my family . . And when I shop online for groceries, the main way that I am impowered is to complain ( at the company providing the service) . . .

Prosper    
Prosperville CA  |  May, 27, 2013 at 02:41 PM

If you dont grow organically, its pretty much impossible to become a vendor to whole foods. I dont like these hippies and their propoganda. I dont believe in global warming and I know as a farmer that pesticides are not hurting anyone. Whole Foods is using the marketing buzzword "organic" to fit their agenda. Every study that comes out shows that there is no nutritional difference between conventional and organic fruit and veg.

John    
Florida  |  May, 28, 2013 at 09:59 AM

I stopped shopping at Whole Paycheck when I noticed that some of their organic frozen fruit actually came from CHINA! Do they really expect us to pay inflated prices for non- trustworthy potentially-contaminated "food" from china?

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