That’s especially true this year, with supplies running high, Schueller said.
“There is a huge amount of the market and the stores are promoting this like crazy,” he said. “We’re seeing just about every store retailing at 99 cents a pound in L.A.”
Once the weather warms up, shoppers will start looking for asparagus as a matter of routine, said James Paul, director of sales and marketing for Stockton, Calif.-based Greg Paul Produce Sales Inc.
“Asparagus is one of those items that shoppers look to in the spring. It’s a cheerful item,” he said, citing barbecues as a major lure to asparagus.
Bagged asparagus is growing in popularity at retail, said Julia Inestroza, marketing director with Los Angeles-based Gourmet Trading Co.
“Retailers can choose a pack size, color of asparagus or mix of colors (and) asparagus size to custom match what their customers are demanding,” she said.