Promotional price point boosts asparagus sales - The Packer

Promotional price point boosts asparagus sales

04/16/2014 11:56:00 AM
Jim Offner

That’s especially true this year, with supplies running high, Schueller said.

“There is a huge amount of the market and the stores are promoting this like crazy,” he said. “We’re seeing just about every store retailing at 99 cents a pound in L.A.”

Once the weather warms up, shoppers will start looking for asparagus as a matter of routine, said James Paul, director of sales and marketing for Stockton, Calif.-based Greg Paul Produce Sales Inc.

“Asparagus is one of those items that shoppers look to in the spring. It’s a cheerful item,” he said, citing barbecues as a major lure to asparagus.

Bagged asparagus is growing in popularity at retail, said Julia Inestroza, marketing director with Los Angeles-based Gourmet Trading Co.

“Retailers can choose a pack size, color of asparagus or mix of colors (and) asparagus size to custom match what their customers are demanding,” she said.

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