Southern California Strawberries business updates - The Packer

Southern California Strawberries business updates

02/13/2014 09:52:00 AM
Tom Burfield

The California fruit complements Oppenheimer’s Mexican strawberry and blackberry programs, berry category director Nolan Quinn said in the release, and can tie in promotionally with the firm’s import and domestic blueberry supplies. The California deal will about double the company’s annual berry volume, he said.

Oppenheimer’s berry category includes blueberries from the U.S., Canada, Mexico, Chile, Argentina, Peru and Uruguay; strawberries from the U.S. and Mexico; blackberries from Mexico and Guatemala; and cranberries from the U.S. and Canada.


Orange County Produce increases crop

Orange County Produce LLC, Irvine, Calif., had a summer planting of 200 acres of strawberries in September for the first time, said partner Matt Kawamura.

The program turned out to be successful, he said. The company may add a summer planting in the Santa Maria district next season, “just to have more uniform volume from Sept into May.” In all, the company plans 1,000 acres of California strawberries this season in Oxnard and Orange County.

Also at Orange County Produce, Kawamura’s son, Paul Kawamura, now is a strawberry salesman for the company. Paul Kawamura has been with the company for four years working with the accounting department.


Red Blossom gives website a new look

Red Blossom Sales Inc., Salinas, Calif., has revamped its website — — said Michelle Deleissegues, marketing director.

In January, the company put up three pages geared toward Valentine’s Day.

“Previously our website was more focused on the business end, targeting a trade audience,” Deleissegues said.


Success Valley trims its carbon footprint

Success Valley Produce LLC, Oxnard, Calif., is beginning the second year of its eight-down pallet configuration, said Backus Nahas, a son of owner Jim Nahas.

“We took the eight-down unit that everybody has been using in the 2-pounders and 4-pounders, and we added a 1-pounder and a 3-pounder to it,” he said.

Now all of the company’s strawberry pack styles fit in one box, he said.

The format allows the company to load 30% more in each truck and takes the equivalent of about 400 trucks off the road each season, he said.

In addition, the clamshells the firm uses are made from 100% recycled PET.

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