Dole takes minimalist approach to Fresh Summit

10/11/2013 03:06:00 PM
Tom Karst

Bryan Silbermann, president of the Newark, Del.-based PMA, said he has not heard of any similar decisions by other exhibitors. Any booth decisions related to the failed merger would represent a very small minority, he said.

Fresh Summit 2013 is sold out and there are already 400 contracts in hand for next year’s expo, he said.

Silbermann said companies always need to evaluate how they present themselves at industry trade shows.

“If (Dole) wants to try something different, more power to them,” he said.

“Participation and engagement needs to be for the benefit of members, not the benefit of associations,” he said.

Silbermann said there is no talk of reopening merger discussions with United Fresh. He said Jan DeLyser, outgoing chairwoman of PMA and vice president of the California Avocado Commission, Irvine, will present an outline of PMA’s new strategic plan at Fresh Summit.

Silbermann said the new strategic plan reflects lessons learned from the merger discussions.


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