Former River Ranch president joins Azzule Systems

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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.

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Home > Newsletters > Week-in-Review > Former River Ranch president joins Azzule Systems

Week-in-Review

Former River Ranch president joins Azzule Systems

01/08/2013 6:55:00 PM
Mike Hornick

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Bruce Knobeloch Knobeloch (UPDATED COVERAGE, Jan. 10) Bruce Knobeloch, former president of River Ranch Fresh Foods, has been named senior vice president of business development at Santa Maria, Calif.-based Azzule Systems.

It’s a new position at Azzule, a data management company. Ken Adams succeeded him as president of Salinas, Calif.-based River Ranch in July.

Knobeloch led River Ranch from August 2010, when Taylor Fresh Foods acquired the company. From 2002 on he’d held roles there as chief operating officer and vice president of marketing.

Adams came to the River Ranch position from Taylor Farms.

At Azzule Systems Knobeloch will have responsibility for supply chain offerings to the fresh foods industry, including fresh produce, according to a news release.

“Their mission of providing simple solutions to complex issues in the food supply chain directly applies to the immediate and long-term needs of the fresh produce industry,” he said in the release.

“Bruce’s considerable experience working on both sides of the supply chain offers our team of developers, analysts, and food safety specialists a perspective of the fresh produce industry only gained after over three decades of focused attention,” Nadia Pasco, chief executive officer of Azzule Systems, said in the release.

Knobeloch has 35-plus years of experience in fresh produce and retail grocery. Past roles include chief operating officer and senior vice president of sales and marketing at Apio Inc.; and vice president of retail sales for Buyproduce.com.

He spent 26 years at Schnuck Markets in St. Louis, ending with a 10-year stint as director of produce and floral. Knobeloch has been a board member at United Fresh Produce Association, the Produce Marketing Association and the Alliance for Food & Farming.

His role as River Ranch president marked a return to the company after a January 2009 layoff, when the company cut 2% of its workforce in a recession-related move.

In 1999, he was named Retailer of the Year by Produce Merchandising, since renamed Produce Retailer magazine. In the same year The Packer named him Produce Marketer of the Year.