From the show floor: Fresh Summit 2012 booths P-Z

11/07/2012 07:55:00 AM
The Packer staff

TO-JO MUSHROOMS: Kyle Stensmith, intern for Avondale, Pa.-based To-Jo Mushrooms, and Paul Frederic, senior vice president of sales and marketing, showed off the company’s 8-ounce pack of portabella sliders, introduced this summer. Frederic says the product is a nice-sized mushroom that has a lot of applications, such as stuffing or grilling, and has been a good mover at retail.

TAYLOR FARMS: Kim St. George, senior director of marketing at Taylor Farms, introduced attendees to BBQ Ranch Chopped Salad, the fourth product in Taylor Farms’ chopped salad line. Vegetables include romaine, two cabbage varieties, green onions, broccoli and carrots. Bacon, ranch dressing, barbecue sauce and lime tortilla chips top it off. For early 2013, the Salinas, Calif., company plans a Power Greens line with three varieties: Rainbow Medley, Tuscan Blend and Chopped Kale. New packaging for three Popeye spinach products enlarges character faces and adds the word “superfood” and nutrition information. Olive Oyl appears on spinach mix, Popeye on spinach and baby spinach.

VIDALIA ONION COMMITTEE: A new, long-term promotion in 2013 will partmer the Vidalia Onion Committee with other brands for retail cross promotions, says Wendy Brannen, executive director of the committee. “Taste of Summer” will run for three-and-a-half years. Johnsonville Sausage LLC already joined the committee for the promotion. Point-of-sale materials and consumer recipe contests are planned as part of the campaign.

Village Farms displays mini san marzano plum tomatoes at Fresh Summit.Coral BeachVillage FarmsVILLAGE FARMS: A 10-ounce grab-and-go bag (above far left and right) for mini San Marzano plum tomatoes marketed as Heavenly Villagio Marzano introduced at the expo by Village Farms LP, Eatontown, N.J., is the company’s latest addition to its “Olde World Flavor” collection. Helen Aquino, marketing manager, says the company’s heirloom tomatoes (above center) are also proving popular with consumers.

WADA FARMS: Mini red and yellow potatoes from Wada Farms, Pingree, Idaho, are scheduled to appear in retail stores in early November in 1.5-pound bags. Bob Meek, chief executive officer for Wada Farms Marketing Group, says the company is shipping another new product in early November: sleeve-packed medallion onions.

WAYNE E. BAILEY INC.: George Wooten, president of Chadbourn, N.C.-based Wayne E. Bailey Inc., introduces a new four-pack tray of sweet potatoes. They come 12 to a case with the potatoes between 8-10 ounces each and no longer than six inches to allow uniform cooking times for consumers.


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