From the show floor: Fresh Summit 2012 booths P-Z

11/07/2012 07:55:00 AM
The Packer staff

WELL-PICT: Well-Pict Berries, Watsonville, Calif., promoted its new Healthy Kids site on the company’s website — wellpict.com. “We want to promote consumptions with kids year-round,” says Julie Lucido, marketing director. The kids’ section has healthful strawberry recipes, coloring and crafts pages and a wealth of Berry Fun Facts.

WESTMORELAND SALES: Leamington, Ontario-based Westmoreland Sales plans to start shipping mini sweet peppers this season, says salesman Dino DiLaudo. The pepper program will start this spring with Ontario operations and will move year-round from Mexican growers. Westmoreland plans to offer two sizes: 8-ounces and 1.5-pounds.

Jim Richter displays Potato Jazz microwaveable packs at PMA Fresh Summit 2012.Greg JohnsonWilcox FreshWILCOX FRESH: Jim Richter, executive vice president of sales and marketing, for Rexburg, Idaho-based Wilcox Fresh, says the company partnered with Little Potato Co., Edmonton, Alberta, to relaunch its Potato Jazz brand of microwave-ready packs. He says there are four varieties, such as Zesty Italian and Garlic and Parsley, that use C-size potatoes. He says they are also available in 1.5-pound bags.

WISH FARMS: Wish Farms, Plant City Fla., is marking 90 years in business, says Gary Wishnatzki, president. At the same time, the company has redesigned its website to make it more consumer friendly, says his daughter, Elizabeth Peterson, who manages marketing, social media and public relations for the company. Peterson hopes to “get a dialog going” with consumers on the new site that will include features like a blog and recipe catalog.

WONDERFUL PISTACHIOS: Two flavors, sweet chili and salt and pepper, have been added to its lineup of 7-ounce pistachio snacks. Shipments started in October. A Super Bowl commercial is planned, says Marc Seguin, vice president of marketing for Paramount Farms, Pom Wonderful and Paramount Citrus.


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