Health findings give a boost to marketing of sweet cherries

05/21/2013 02:48:00 PM
Tom Karst

“Consumers are looking for healthier snack options,” she said.

The growing trend of supermarket-hired dieticians is positive for cherries and for all fresh produce, Wolter said.

Dieticians are interacting with consumers and the community through special events.

Wolter said retailers seek to emphasize their fresh departments and one way to do that is to highlight health messages in fresh produce items like cherries.

“If they have goals to increase produce consumption, one of the ways to do that is to include more health messaging and recipes,” she said.


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