Sun Pacific buys Cuties brand, breaks ties with Paramount Citrus

05/21/2013 04:35:00 PM
Coral Beach

Evans also said Sun Pacific subsidiary Califia Farms LP, Pasadena, will continue to produce and market Cuties juices as it has in recent years.

Califia juice marked the beginning of the end of the Paramount-Sun Pacific relationship.

Owners of the two companies, Stewart Resnick of Paramount and Berne Evans of Sun Pacific, met and started collaborating on small, sweet, easy-peel citrus fruit in the late 1990s. In 1999 they agreed to grow, pack, market and sell the fruit, according to court documents.

Cuties JuiceThe Cuties name was coined in 2001 — Krause said Resnick’s wife Linda was the creative genius behind it and she will be the driving force in the development of Paramount’s new sub-brand for its clementines, which is to be launched this fall.

In 2004 Paramount and Sun Pacific marketed their first major crop of Cuties. Four years later the companies signed a master agreement that included development of a juice line.

However, in 2011 Resnick pulled out of the juice deal. Sun Pacific went ahead with the Cuties juice and Resnick filed a trademark infringement case against its subsidiary, Califia Juice LP, in federal court, according to court documents. That case was dismissed when Evans asked the court to enforce an arbitration clause in the master agreement.

Last fall, the American Arbitration Association declared Sun Pacific would have exclusive rights to the Cuties brand through the end of the 2013-14 season.


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lisa davidson    
springtown tx  |  February, 03, 2014 at 06:04 AM

I don't think that the hallo oranges taste as good as the cutie oranges. They are not as sweet and don't peel as easy. They leave the white on the orange. I want my cuties!!!!!!!!!!!

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