Top news from Supervalu Sales for All Seasons show

08/16/2013 06:40:00 PM
Dan Galbraith

ST. PAUL, Minn. — Sections Editor Dan Galbraith collected these news items Aug. 13-14 at the Supervalu Northern Region Sales for All Seasons:

Dan GalbraithTHE GREENERY: An extension to the Tommies tomato line, the TomGuard snack pack is the latest innovation offered by The Greenery N.A. Inc., Westampton, N.J. “These were launched in Europe last year and in the U.S. about three months ago,” says Justin Ruta, vice president of sales and marketing. The TomGuard is a miniature lunchbox of sorts, holding and protecting seven baby plum snack tomatoes. The container’s material is not only durable, but dishwasher-safe and reusable. The TomGuard is packed inside the lid of The Greenery’s new bucket packaging. Original Tommies packs are 8-ounce cups. The bucket is 14 ounces. Ruta showed off the TomGuard at the Supervalu Northern Region Sales for All Seasons to try to develop a customer base for the product. “These are pesticide-free, hydroponic tomatoes that are expensive to grow, so we’re only going to plant if they’re going to buy,” Ruta said of the Tommies, which originated in Holland but are now grown in California.

Dan GalbraithCARLSON AIRFLO: Jose Cartamil Jr., regional sales manager for Carlson AirFlo, Brooklyn Park, Minn., stands next to a giant pinapple-shaped retail display he says he designed himself on a cocktail napkin during an airplane flight. It is designed to not only stand out in a store and be space-efficient but also keep the fruit from being damaged, Cartamil says. Also at the Supervalu Northern Region Sales for All Seasons Aug. 13-14 in St. Paul, Minn., Cartamil pushed the company’s new accessories for vertical racks, including an asparagus divider. “It acts like a shelf, it’s watertight and you can create as many tiers as you like with it,” Cartamil says. Carlson’s new AirBar System, with pricing starting at $120, was also on display at the Supervalu show. It’s designed to keep products facing forward while maximizing retail space and is especially handy for bagged salad and clamshell salad displays.

WHOLESALE PRODUCE SUPPLY: Jennifer Rigdon, who works in promotion and business development for Minneapolis-based Wholesale Produce Supply Co., shows off the company’s new 1-pound Harvest Crisp bag and snack pack, both of which are available as part of a new Pick 5 program. In a new partnership with Eden Prairie, Minn.-based Supervalu, consumers are encouraged to choose five of a large number of packs for a price set by individual Supervalu stores. The high-graphic bags are resealable and can feature any number of fresh produce commodities.


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