USDA school food rule offers opportunity - The Packer

USDA school food rule offers opportunity

07/08/2013 03:36:00 PM
Tom Karst

Fresh-cut produce items are ready for their close-up at the July 14-17 School Nutrition Association annual national conference at Bartle Hall in Kansas City, Mo.

Packaged fruit and vegetable options have been a rising influence at the show, said Diane Pratt-Heavner, director of media relations for the National Harbor, Md.-based association.

That trend is expected to be strengthened because of the “Smart Snacks in Schools,” which gives fruit and vegetables a hall pass to all U.S. schools as a healthy snack option. The U.S. Department of Agriculture appoved the rule June 27, she said.

All companies offering individual-sized fresh-cut fruits and vegetables have a chance to grow their sales to schools, Lorelei DiSogra, vice president for nutrition and health at the United Fresh Produce Association, Washington, D.C., said. Some of the potential winners are fresh-cut apple slices, baby carrots, fresh fruit cups, pineapple spears and bananas, she said.

Fresh fruit and vegetable exhibitors at the school association conference include Chiquita Brands International, DNO Inc., Grimmway Farms, HMC Farms, NatureSeal Inc., Pear Bureau Northwest and The Mushroom Council.

Grab-and-go options like baby carrots, apple slices and grapes are already popular, and more fresh produce options are likely, Pratt-Heavner said.

“We always have a couple of vendors that are offering healthy vending options and actual machines as well,” she said.

Alex Dinovo, vice president of DNO Inc., Columbus, Ohio, said one challenge to putting fresh produce in school vending machines is that some of the more appealing fresh-cut produce items — such as pineapple spears — have a shorter shelf life. Fresh produce items also will cost more than processed items like chips.

Spencer Cox, president of Vending Services Inc., Des Moines, Iowa, said his company doesn’t have any school accounts. However, Cox said he feels the USDA approach of demanding all items in the vending machines to be healthy is sound. Otherwise, he said healthy items may spoil as kids pass over baby carrots to choose Pop Tarts or Snickers bars.

Lisa McNeece, vice president of foodservice and industrial sales at Grimmway Farms, Bakersfield, Calif., said she believes there is huge opportunity for produce suppliers of all kinds in schools. “If students are presented with the products and opportunities to eat fresh fruits and vegetables, they are definitely going to consume them,” she said. “If you teach them young, it will stay with them through their life,” she said.

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Florida  |  July, 09, 2013 at 09:03 AM

I grew up taking a lunch to school each day for 12 years with home made jelly and peanut butter, and in season with apples and other fruits. Maybe could afford a 2 or 3 cents for container of milk. Now we are providing free lunches to millions of kids each day. All this fresh fruits and vegetables are great but it is costing taxpayers a lot more money each day, and most kids don't want that for lunch. With all the food stamp being given out, cannot these families make a bagged lunch for these kids.

July, 11, 2013 at 03:50 PM

I agree.

Texas  |  September, 03, 2013 at 03:23 PM

I also took my lunch to school when I was a kid my kids also took theirs. I agree completely with Mike,most people now are either too lazy to make their kids a healthy lunch or the ones that get food stamps spend it on junk instead of fruits and vegetables.

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