United Fresh 2014 expo notes 1 - The Packer

United Fresh 2014 expo notes 1

06/13/2014 09:55:00 AM
The Packer staff

The Packer’s Greg Johnson, Tom Karst, Pamela Riemenschneider and Coral Beach gathered these news items from the trade show at United Fresh 2014 trade show, June 10-13, in Chicago.

For related content, see United Fresh 2014 expo notes 2, United Fresh 2014 expo notes 3 and United Fresh 2014 expo notes 4.

PARAMOUNT CITRUS: Los Angeles-based Paramount Citrus is wrapping up a successful first season under the Halos brand, and chief executive officer David Krause says the company plans big investments in citrus in the next season. The company plans another $20 million ad campaign next season for Wonderful Halos. “This season we went from zero to 61% consumer brand recognition,” he says. The company’s Texas grapefruit program, the Sweet Scarlett, also is poised for a national rollout after a trial first season of promotions in the Midwest, Krause says. Paramount Citrus plans to leverage its resources to put forward a strong promotion for the grapefruit, he says. By Pamela Riemenschneider

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