Pear volumes, sales up - The Packer

Pear volumes, sales up

02/26/2014 10:56:00 AM
Andy Nelson

Courtesy Stemilt GrowersAnjou pear volumes were 24% higher in the last quarter of 2013 than in the same quarter the year before.

Sales of the variety also were 26% higher, according to Nielsen Perishables Group data analyzed by Wenatchee, Wash.-based grower-shipper Stemilt Growers.

Volumes and sales of red anjous, bartletts and boscs also were up in the quarter, according to a Stemilt news release.

More use of ripening programs, value bag offerings and multiple varieties on ad at once are some of the reasons Stemilt has enjoyed a season of brisk pear movement, marketing director Roger Pepperl said in the release.

“Here at Stemilt, our pear program has really benefitted over the past several years from capital investments, new products, and a focus on getting multiple pears on ad every month during the fall and winter season,” Pepperl said in the release. “The increased shelf space for pears during a multi-pear ad often results in 15-20% increases in volume when compared to one item pear ads.”



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight