Organic category mostly oblivious to economic swings - The Packer

Organic category mostly oblivious to economic swings

01/11/2013 12:47:00 PM
Jim Offner

“I can only speak to our items — vegetables — and that price gap has closed significantly over the last four or five years,” Seeley said.

He said the price premium on organic produce, at one time, could be as high as “double or triple” the price for comparable conventional items.

Today, he said, a 25% or less difference, is not uncommon.

“There are several major retailers out there, and once they get to a critical mass standpoint, where they can get organics in that 25%, they’ll just have an organic offering,” Seeley said.”

Price parity between organic and conventional, while not unheard of on occasion, is normally not a realistic expectation, Seeley said.

“The objective is to reduce costs, but to continue to make this as affordable as you possibly can, and we’re going to continue down that path or trying to reduce costs,” he said.

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Chino Hills, CA  |  January, 30, 2013 at 12:59 PM

The study cited by PricewaterhouseCoopers; where might it be located? I couldn't find it using a Google search.

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