The company does some consumer-based appearances, however, Jones-Hughes said.
“We do some demonstrations, such as a banana ice cream tasting, to let people try an Equal Exchange Fair Trade banana in the store,” she said.
The company has demonstrations, training sessions and special displays planned for Fair Trade month.
They are working with a lot of stores to create end cap displays to highlight small business, Fair Trade products.
“We’ve done this type of display for several years, and it has always been successful to raise awareness for Fair Trade products,” Jones-Hughes said.
They will also be making appearances at stores and co-ops down the East Coast and in the Twin Cities, according to Jones-Hughes.
The company hopes these efforts will increase consumer awareness and create a lasting impact.
“Through all this, we’re hoping to be able to move more volume for small-scale farmer co-ops in the long term,” she said.