Marketers discuss packaging success

03/06/2013 01:52:00 PM
Pamela Riemenschneider

The environmental benefits are one aspect of the new tills, Burt said, but the new package also offers Monterey Mushrooms other benefits.

“The nice thing about the paper is that it gives us the real estate to talk to shoppers,” he said. “We’re using it to suggest to consumers all the ways they can use mushrooms.”

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