CALGARY, Alberta —The Canadian Produce Marketing Association unveiled a fresh new logo and brand identity to punctuate its yearlong strategic renewal process at its annual closing banquet April 13.
“We’re pleased to offer a new look that reflects our endurance and builds on it to establish a fresh and distinctive identity,” Ron Lemaire, president of the Ottawa-based organization, said in a news release.
The logo features the English and French abbreviations of the association, accented with green leaves. Jim DiMenna, president of Jem-D International, Leamington, Ontario, and 2012-13 CPMA chairman of the board, unveiled the logo.
“This renewal was built on an 87-year-old foundation and was not an exercise to be taken lightly,” said Jim DiMenna, who also was the chairman of the branding committee. “As an industry we bring health to consumers, solutions to government, economic prosperity to the market and much more. The time has truly come to reflect upon, refine and refresh the CPMA story.”
CPMA plans to incorporate the new brand over the coming year, along with an overall renewal of corporate and governance strategies, according to the release.