Wal-Mart, insurer Humana to give 5% savings on healthful food - The Packer

Wal-Mart, insurer Humana to give 5% savings on healthful food

09/20/2012 11:29:00 AM
Tom Karst

Ed Odron, owner of Ed Odron Produce Marketing Consulting, Stockton, Calif., said he likes the idea of savings on healthy food that Wal-Mart and Humana have devised and sees value in expanding it.

“I think it is great, but why not make it more global — something like AARP or anybody over 55?” Odron said.

Danit Marquardt, spokeswoman for Wal-Mart, said the companies will not disclose financial details of the agreement.

However, she said Wal-Mart and Humana are committed to making affordable, healthy food a priority for American families.


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Garland Jaeger    
Los Angeles, CA  |  September, 21, 2012 at 03:37 PM

Cheers to Walmart on taking such ad admiral initiative to encourage more purchases of healthy food items. Perhaps this could be another avenue for promoting an increase in produce purchases!

Deborah Parr    
Friendship, WI  |  September, 21, 2012 at 05:12 PM

Kudos belongs to Humana for developing the Vitality program and offering these incentives to it's members.

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