Frieda’s partners with magazine on tasting event - The Packer

Frieda’s partners with magazine on tasting event

10/05/2012 10:55:00 AM
Kayla Banzet

Frieda’s Specialty Produce partnered with Cooking Light magazine for the brand’s Light Up The Night tasting event. The event was presented by Citi, and was Sept. 21 at The High Line in New York City, according to a news release.

Frieda’s provided seasonal fruits and vegetables to many of the participating chefs and mixologists who created custom dishes and cocktails in Cooking Light’s signature style.

Cooking Light reached out to Frieda’s because we are the company that is changing the way America eats fruits and vegetables,” Karen Caplan, president and chief executive officer of Frieda’s said in the release. “It really was a coordinated effort of joining two forces together. It was an amazing experience to be a part of (it) and to work closely with the brand’s roster of notable chefs.”

Light Up The Night was launched as part of the brand’s 25th anniversary celebration. The tasting event was a culinary experience and had Frieda’s produce on display in an edible garden centerpiece and was touted as a crowd favorite, according to the release.



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