CALIFORNIA TABLE GRAPE COMMISSION: The Fresno-based California Table Grape Commission has a new retail guide — “Grapes and the Health-Minded Shopper,” says Cindy Plummer, vice president of domestic marketing. The guide summarizes health benefits and provides talking points for ads and promotional programs, she says.
CARLSON AIRFLOW: Brooklyn Park, Minn.-based Carlson AirFlo is testing a new way to display pineapples. The company’s new pineapple floor display comes in two sizes: a larger rack with a 63-piece capacity and a smaller 24-capacity rack designed to highlight pineapples, one of the fastest-growing produce categories. The racks are designed to hold the fruit upright without causing damage, says Suellen Lindsay, marketing coordinator. The larger rack has a 3-foot footprint and the smaller one has a 2-foot footprint. Lindsay says they’re ideal for mobile merchandising, such as with hams for the holidays.
CHELAN FRESH MARKETING: Chelan, Wash.-based Chelan Fresh Marketing featured the Orondo Ruby cherry, which it recently required the rights to after buying the Orondo, Wash.-based Orondo Fruit Co. packing plant. Cory Wray, marketing director at Orondo, says the cherry is similar to a rainier but is all red and has up to 20% more acid and sugar and a firmer skin, which gives it a crisp bite. She says the cherries are harvested in late June and have a two-week window of availability at retail. The cherries are sold in 1- and 2-pound clamshells.
Vicky BoydC.H. Robinson Worldwide C.H. ROBINSON WORLDWIDE INC.: C.H. Robinson, Eden Prairie, Minn., displays its proprietary Eco-Crate for sweet corn. The container is made of extruded recycled plastic, is fully recyclable and enables shippers to put one to two more pallet loads on a truck, compared with wooden packing crates, says Drew Schwartzhoff, marketing director. Timco Worldwide, a wholly-owned subsidiary, introduced the CantaBella melon, a cross between a cantaloupe and a chanterelle melon. It has high brix levels, the aroma of a chanterelle and the shelf life of a cantaloupe, says Jamie Vosejpka, produce manager.
CF FRESH: Sedro-Woolley, Wash.-based CF Fresh now has a 2-pound plastic bag for Viva Tierra organic apples, says president Luis Acuña. The product, which ships 18 bags to a 40-pound box, is designed for consumers who don’t want as many apples as the company’s 3-pound bag holds. Acuña says the bag is available for all varieties, but the greatest customer demand is for galas and fujis. The company exhibited in a new booth.