Del Monte Fresh hits Daytona Beach for spring break

03/01/2013 11:00:00 AM
Mike Hornick

Del Monte FreshDel Monte Fresh Produce N.A. aims to promote fresh produce consumption among college students on spring break in Daytona Beach, Fla.

The company is planning an obstacle course challenge — dubbed Beach Bash Dash — March 6-8 and March 11-13 in front of the Plaza Resort and Spa.

A dance for banana-costumed students is March 7 on the pool deck of the Plaza Ocean Club. Del Monte Fresh will give away 200 banana costumes, according to a news release.

Bananas and fresh-cut pineapples will be given away at various beachside hotels throughout the six days.

The promotion was prompted, according to Del Monte Fresh, by research — including an Oregon State University study — that reports college students eat less than one serving of fruits and vegetables daily. Five servings are recommended by the U.S. Department of Agriculture.



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