ORLANDO, Fla. — Despite colder-than-normal weather, sellers warmly welcomed retail and foodservice buyers to sunny Florida for the 10th year of Southern Exposure.
Doug OhlemeierCarlos Martinez (left), produce buyer for Lakeland, Fla.-based Publix Super Markets Inc., and Garry Bergstrom, business development director of produce and floral, talk with Duke Lane III, vice president of sales with Lane Packing LLC dba as Lane Southern Orchards, Fort Valley, Ga., on the trade show floor at the Southeast Produce Council’s Southern Exposure 2013 in Orlando, Fla. Labor concerns, packaging innovation insights and a pep talk by a legendary college football coach were some of the highlights of the Feb. 28-March 2 retail and foodservice conference and expo at the Caribe Royal Resort & Conference Center.
Sponsored by the Southeast Produce Council, this year’s show attracted record participation even as the thermostat during the daytime dropped into the low 60s, more than 10 degrees cooler than central Florida’s normal late winter temperatures.
Terry Vorhees, executive director of the East Ellijay, Ga.-based council, said more than 1,600 retailers, foodservice buyers, growers, shippers, wholesalers and others traveled to Orlando.
“This is such a great show,” said Rick Feighery, vice president of sales for Procacci Bros. Sales Corp., Philadelphia. “There’s good turnout and the retail support is strong. Everyone takes their time and all the exhibitors are in the same footprint. When we go to such shows, we don’t want to meet the vendors. This show has the retail support we need.”
Lakeland-based Publix Super Markets Inc. was one of the first retailers to walk the trade show floor during the council’s inaugural Southern Exposure in Lakeland in 2004.
Garry Bergstrom, Publix’s business development director of produce and floral, said the show provides retail produce executives the opportunity to visit with smaller suppliers that don’t always exhibit at the larger national shows.
“Every year, this show grows a little,” he said. “The council does a class job and people really enjoy it.”
During March 1 opening day tours, buses transported retail and foodservice buyers to Raleigh, N.C.-based L&M Cos. Inc.’s potato, cabbage and broccoli growing and packing operation in East Palatka.
Adam Lytch, operations manager, discussed growing and packing of the 2,800 acres farmed by Larry Corn and his son Brent Corn. L&M partnered with the Corns in 1952.