Top news from Supervalu Sales for All Seasons show - The Packer

Top news from Supervalu Sales for All Seasons show

08/16/2013 06:40:00 PM
Dan Galbraith

SUPERVALU: At the Supervalu Northern Region Sales for All Seasons Aug. 13-14 in St. Paul, Minn., a retail display designed by Brooklyn Park, Minn.-based Carlson AirFlo showed off an example of a “Fill it Fresh” promotion Supervalu is high on. In this example, the Eden Prairie, Minn.-based retailer shows how a store can increase fresh produce sales by allowing consumers to fill an entire bag with various produce commodities for a flat $15 price. Also shown is another Carlson AirFlo-designed tool — a Cross Merchandising Cheese Wheel, allowing retailers to easily pair cheese with items like apples and pears.

MARKET FRESH PRODUCE: Hannah Harris, from left, Steve Ford and Katie Wallace are all new in the business development department for Nixa, Mo.-based Market Fresh Produce. The trio was on hand Aug. 13 at the Supervalu Sales for All Seasons conference in St. Paul, Minn., where they dressed in NFL garb to help promote the company’s giveaway promotion of tickets to a Green Bay Packers vs. Minnesota Vikings game.

THE FRESH CONNECTION: Tyler Neu, business manager for The Fresh Connection Inc., Eden Prairie, Minn., holds packages of new Lentil Snaps and Snapea Crisps, which are potato chip alternatives consisting of 60%-70% produce. The crisps, made by Fairfield, Calif.-based Calbee NA LLC and marketed by The Fresh Connection, contain about half the fat of traditional chips and also contain double to triple more fiber and a third to a half less sodium than potato chips. They’re an all-North American-source product, Neu says. New flavors launched in April, additions to the Harvest Snaps line, include Onion Thyme Lentil Snaps, Tomato Basil Lentil Snaps, Wasabi Ranch Snapea Crisps and Black Pepper Snapea Crisps.

FRESH EXPRESS: Dan Blumb shows off single-serve salad packs Salinas, Calif.-based Fresh Express plans to launch Aug. 21. In all, there are four new varieties of single-serve packs, Blumb said. Fresh Express is also introducing salad kids and a kale mix.

POTANDON PRODUCE: Potato giant Potandon Produce LLC is taking the big-picture view with its “Pile on the Produce” retail promotion that runs Aug. 19 through the end of September. In conjunction with a retail display contest, the promotion, the promotion is geared to build overall fresh produce consumption, says Ralph Schwartz, director of category management for the Idaho Falls, Idaho-based company. “The whole goal of it is to help whole category sales — drive overall produce sales with healthy eating,” he said. Retailers can go to klondikebrands.com and click the Pile on the Produce logo to get a sales kit delivered to them. Potandon has also developed eight-minute Merchandising 101 DVDs in recent months to help beginners in retail fresh produce departments.


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