The configuration of the shows will be more integrated than in the past, where FMI booths and United Fresh were adjacent but separate.
“You will have a focus on fresh and perishable and not only where the United booths are,” Sarasin said.
Stenzel said United Fresh is not changing budget projections for the co-located show compared with its traditional show.
“What we want to focus on is the value to the attendees, value to the exhibitors,” he said. “If we can create additional value to our industries, it should grow,” he said.