The award will be given Jan. 21 at the Produce Legends Dinner at the Trump National Doral Resort in Miami, Fla.
The annual fund-raising dinner is hosted by the United Fresh Foundation to recognize a career of lasting achievement in the produce industry, according to a news release.
Procacci is chairman and chief executive officer of Philadelphia-based Procacci Bros. Sales Corporation/Garden State Farms Inc. and past board member of the United Fresh Fruit & Vegetable Association. He was president of the Philadelphia Food Terminal Corporation and the Philadelphia Credit Bureau, according to the release. In 1995, he was chairman of the United Government Relations Committee, working to preserve the Perishable Agriculture Commodities Act.
Procacci is chairman of the National Association of Perishable Agriculture Receivers and is on the boards of the Philadelphia Regional Produce Market, Eastern Produce Council, and The Philadelphia Produce Credit Bureau, according to the release. He was named The Packer’s 1995 Produce Man of the Year and the 2004 Man of the Year Award by the Eastern Produce Council for the New York Area.
Procacci began his career in the produce industry at only eight years old, when he and his brothers sold fruits and vegetables from push carts after school, according to the release. In 1948, Joe and his brothers Michael and Pat started a tomato repacking business in the cellar of their parents’ home and named the company Procacci Bros. Sales Corporation, according to the release.
“Joe Procacci is a true legend in the produce industry,” United Fresh president and chief executive officer Tom Stenzel said in the release. “He has not only been a leader in building the produce wholesale business, but growing the entire industry and leading it forward.”
Procacci said he is honored to receive the award.
“I’ve been in the produce business my whole life, since I was a little boy. The business is in my blood and I’ve been so lucky to work in the industry I love with my family along my side,” he said in the release.
The United Fresh Lifetime Achievement Award was presented to Frieda Rapoport Caplan of Frieda’s, Inc. in 2013, Reggie Griffin of The Kroger Company in 2012, and was awarded posthumously in 2007 to Bob Grimm of Grimmway Farms.