One Banana brand launched - The Packer

One Banana brand launched

08/27/2014 01:48:00 PM
Tom Karst

 Miami-based AgroAmerica has announced the launch of a new banana brand described as a family-owned, vertically-integrated operation.

Named One Banana, the brand is expected to be available in major retailers across the U.S., Canada, and Europe beginning November, according to the release.

“For the first time, the brand consumers see on their bananas will be the same company that farmed those bananas, transported them to retailers, and marketed them to consumers,” according to a news release from the company. 

AgroAmerica has sold Guatemalan and Ecuadorian fruits in the U.S. and Europe for 40 years, according to the release. The company accounts for 22 million boxes of bananas annually. and also markets pineapples and vegetable oils.

One Banana has obtained certification from the Rain Forest Alliance, GlobalG.A.P. and BASC, according to the release. The company measures water use, plastic consumption and carbon dioxide emissions, and has made progress in those areas, according to the release.

“Since our company’s founding we have been committed to producing top quality products, farming sustainably and fostering an environment that values workers’ welfare,” Fernando Bolaños Valle, chief executive officer of AgroAmerica, said in the release. “With the launch of One Banana, we hope to offer North American and European consumers the first truly transparent, great-tasting, and socially conscious banana alternative.”

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