Citing education and technical assistance as “the foundation of our intended compliance strategy,” the Food and Drug Administration is banking on the Produce Safety Alliance to help growers meet requirements of its proposed produce rule.
One of the biggest challenges facing the alliance will be boiling down educational materials, once they are developed, said Gretchen Wall, program coordinator.
Wall said alliance leaders learned during focus groups with growers that it needs to create uncomplicated materials that can be presented in relatively short educational sessions.
“Farmers only want to spend one day on it,” Wall said Jan. 8. “So that gives us about seven hours because they want to get back to their farms and get to work.”
The FDA’s 547-page proposed rule — Standards for the Growing, Harvesting, Packing, and Holding of Produce for Human Consumption — references the Produce Safety Alliance at least four times. The alliance and other Extension and outreach programs are the foundation for the government’s compliance strategy, according to the document.
TaylorMichael Taylor, FDA’s deputy commissioner of foods, said the alliance and Extension programs will be an integral part of developing a “common framework” and training not only growers, but an army of trainers to help growers across the country comply with the final rule.
“Now farms have different standards depending on who they sell to. With the rule it will be consistent,” Taylor said during a Jan. 4 teleconference.
In anticipation of the rule, FDA joined with the U.S. Department of Agriculture in 2010 to form and fund the PSA. The USDA’s Agriculture Marketing Service provided a $1.15 million grant for the PSA. Wall said the funding will likely be renegotiated and extended.
“Much of the budget will end up going to the production of curriculum materials and hosting training for educators, regulators, and growers within the next year” Wall said.
“There really weren’t any surprises. The most onerous part will be the recordkeeping,” she said. “Setting up the systems and inputting information on a regular basis.”
Wall said the PSA has been working since 2010 on developing “learning objectives,” which it completed in late 2012.