“These improvements will show in extended shelf life for the retailer,” Machell said. “It will remove the field heat quicker. The quicker the berries are cooled, the longer the length of product on the other end as it will give another day or two of shelf life.”
Wish Farms wins award, continues retail promos
Wish Farms is expanding its retail clamshell promotions.
The Plant City, Fla.-based Wish Farms plans to co-merchandise its fruit with General Mills cereals for a second year, but this year it plans to add Dove Promises chocolates and Fig Newtons cookies to the promotion.
In the on-pack promotions, coupons affixed to the 1-pound clamshells allow shopper savings via displays set up throughout the stores.
Consumers can receive $1 off Wish Farms strawberries when they buy two bags of the chocolates, a package of Fig Newtons or any box of General Mills cereals.
More grocery chains are wanting to partner in the merchandising, especially with General Mills as that company’s big push promotes breakfast at home, which is cheaper and can be healthier than eating out, said Amber Kosinsky, Wish Farms’ director of marketing.
In other news, Wish Farms recently received community recognition through an award presented by Farm Credit of Central Florida and the Greater Plant City Chamber of Commerce.
Naming Wish Farms its Agri-Business of the Year, the award is one of three Salute to Agriculture awards that recognize the region’s agriculture professionals and educators.
The organizations cited Wish Farms for leading in ensuring the freshness of its fruit, product traceability, its focus on consumers and its support of migrant farm workers.
“It’s very nice and humbling for the community to recognize that we have a special place here,” said Gary Wishnatzki, president and chief executive officer. “It’s our team here that really deserves the credit for winning this award.”
By Eastern Editor Doug Ohlemeier