Unseasonably warm weather in Texas and Florida could complicate some St. Patrick’s Day promotions, said Frank Schuster, president of McAllen, Texas-based Val Verde Vegetable Co. Inc.
“We’re hearing that much of the cabbage planted for St. Pat’s is maturing earlier than planned due to the warm winter,” Schuster said Feb. 13. “The heavier supply this early is causing some sagging market prices this week and into next. It could also cause some supplies to be lighter than anticipated for the normal St. Pat’s slot.”
That said, Val Verde expects to have good supplies for its core customers’ promotions, Schuster said.