Supervalu Sales for All Seasons expo notes

08/16/2013 10:51:00 AM
Dan Galbraith

Brian McKeen and Mike Kemp at the SuperValu Sales for All SeasonsDan GalbraithMike Kemp (right), vice president of business development for Nixa, Mo.-based Market Fresh Produce, hands product samples to Brian McKeen, assistant manager for Jim’s Market, Camby, Minn. Aug. 13 at the Supervalu Sales for All Seasons conference in St. Paul, Minn.ST. PAUL, Minn. — Sections Editor Dan Galbraith collected these news items from the expo floor Aug. 13-14 at the Supervalu Northern Region Sales for All Seasons show:

Borton Fruit plans new box, label

Borton Fruit hopes to unveil a new box and a new label sometime soon — possibly even as soon as the Oct. 18-20 Produce Marketing Association convention in New Orleans, said Sky Johnson, who works in sales and marketing for the Yakima, Wash.-based company.

Borton could also showcase two new varieties from New Zealand by the time of the PMA show.

“We’re sampling them out to some of our retail chains now,” Johnson said. “The Honeycrisp has been big for us and still is but everybody’s looking for that next home run.”

Borton is in its second year partnering with Supervalu on the “Fuel Up to Play 60” program, which encourages children to eat healthily and exercise regularly.

Chelan Fresh pairs apples with Jif for promo

Chelan Fresh, Chelan, Wash., is offering retailers a chance to sell more apples through a cross-promotion with peanut butter.

The company’s “Jif To Go” promotion runs from August through October, said Jim Busche, director of category management.

During the promotion, consumers are enticed to buy a bag of apples at regular price to take advantage of a 55-cent-off coupon for any eight-count Jif To Go product.

About 2.4 million Kwik Lok tags on 3- and 5-pound Trout apple bags will feature the coupons.

Jif To Go are individual snack packs catering to the school lunch crowd.

Chelan Fresh believes the program will be successful as it points to research suggesting 43% of retailers believe cross-merchandising non-produce products with produce lead to greater center-store sales and 57% of consumers use coupons as their main money-saving strategy while shopping.

Jacobs Farm/Del Cabo branches into saffron

Pescadero, Calif.-based Jacobs Farm/Del Cabo, a grower-shipper of specialty fruits, vegetables and herbs, recently added saffron to its product lineup, said Jill Mizono, representing the company at the Supervalu show.

The .035-ounce (1 gram) jars are billed as “premium Afghan saffron.” On the jar, the company highlights that “Your purchase of this high quality saffron helps Afghan farmers overcome the devastation of war, drought and an opium-driven economy.”

Mizono said the price point for the saffron can range from $5.99 all the way up to a high-end retail price of $9.99.

JemD adds Cocoa Tomato Trio pack

A year after coming out with its brown cocoa tomato as an addition to its Artisan series, JemD Farms, Leamington, Ontario, has introduced its Cocoa Tomato Trio, a three-pack clamshell.

Doug Grabosky, key account manager, showed off the pack at the Supervalu expo, during which retail customers were offered a 30% discount.

“Prices were lowered for this show because we wanted to take these cocoa tomatoes’ appeal from their eyes to the inside of their mouths. This is a $3.99 items but if you can make it a $2.99 item, that helps sell it,” Grabosky said.

“The best thing about these tomatoes is they’re good at any stage of maturity, but as they get more ripe, they become more sweet. They have long shelf life and they’ve been popular with our retail customers, but we’d like to see it go bigger,” he said.

As a means to that end, JemD is offering retailers point-of-sale placards for the tomato which the company has billed as a savory tomato with meaty texture.



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