“Attendees should get a great return on their investment with a lot of business opportunities packed in a few days,” Johnson said. “If you can’t have a productive and fun time in Chicago in August, you’re not trying.”
The event’s timing allows visits with retailers about upcoming Northwest apple and pear crops, said Roger Pepperl, marketing director for Wenatchee, Wash.-based Stemilt Growers Inc.
“We’re going to use it as an opportunity for people to get their arms around pear promotions and work on some apple promotions,” he said.
November and December promotions will be on Stemilt’s agenda, he said.
“We might cement the plans after the show, but it is a time to initiate that thought process and for retailers to say, ‘I’m interested,’” he said July 25.
Jim Offner, special to The Packer, contributed to this article.