New products from Midwest Produce Expo

08/28/2013 11:29:00 AM
The Packer staff

CHICAGO — The Packer’s Fred Wilkinson, managing editor; Tom Karst, national editor; and Amelia Freidline, copy editor collected these news items Aug. 20 on the show floor at the Midwest Produce Conference & Expo.

Alsum Farms
Alsum Farms & Produce, Friesland, Wis., displayed new potato package designs, said Larry Alsum, president and chief executive officer. The new design features a picture of Alsum in a potato field holding product. Randall says the concept behind the new red and gold potato consumer packages is to give consumers an opportunity to “know their farmer” through the image and connect with the company’s marketing efforts.

Black Gold Farms
Keith Groven, tablestock sales associate for Grand Forks, N.D.-based Black Gold Farms, showed off the company’s value-added red potatoes with spice packets, launched in June in partnership with McCormick & Co., Sparks, Md. Groven says the 24-ounce product was tested regionally and is now ready to ship nationwide. He says the potatoes have received positive feedback at retail with consistent sell-through.

Bland Farms
Glennville, Ga.-based Bland Farms showed off the company’s pink bagged onions, which should hit retail shelves in time for Breast Cancer Awareness Month in October. The pink packaging program is available for 3-pound bagged and 40-pound boxes of onions.

Central American Produce
Central American Produce, Pompano Beach, Fla., should be up 30% for its Brazilian mango volume this fall, said Shannon Barthel, marketing director for the company. Promotional volumes are expected by early September, with first arrivals coming into Philadelphia.
Brazilian mango volumes are expected through October, at which time shipments from Ecuador will start, Barthel said.

Chilean Fresh Fruit Association
Allison Myers, Central and Great Lakes region merchandiser for the Chilean Fresh Fruit Association, Santiago, said the organization expects strong crops of cherries, blueberries, grapes and stone fruit in the upcoming season, thanks to ideal growing weather. Myers said the association updated its point-of-sale materials this year and has focused on retail and consumer education through a series of videos and social media.

Chiquita
Chris Ferrelli, regional customer manager for Charlotte, N.C.-based Chiquita Brands North America, showed off the new Fresh Express Asian and Southwest chop salad kits. The kits feature packets with dressings and condiments and should retail for $3.79 to $3.99.


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