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The 2014 Fresh Trends survey, The Packer’s annual survey on changing consumer behaviors in the produce aisle, will be presented and discussed in detail in a free webcast scheduled for Tuesday, April 22. The Packer’s Editor, Greg Johnson, will unveil some of the more noteworthy findings while Produce Retailer’s Editor, Pamela Riemenschneider, discusses what this means to produce marketers and the retail market.
Attendees will learn why nearly two-thirds of consumers report the economy has changed the way they shop for food, and while the traditional supermarket still commands the largest share of fresh produce purchases, consumers are visiting more formats than ever before.
Don’t miss this critical business information presented during this free webcast.
Click here to download the webcast slides.
Editor, The Packer
Editor, Produce Retailer
Produce Director, Lucky's Market