Idaho potatoes are going global.
The Eagle-based Idaho Potato Commission now has offices in Mexico, Hong Kong and Malaysia, and has hired Amanda Albers in a new position as international marketing manager.
The international division was created to cultivate opportunities in foreign markets and assist shippers with export business, according to a news release. The U.S. exports $150 million annually in fresh potatoes, a number that is on the rise, according to the release. Idaho exports to:
- Hong Kong;
- Puerto Rico;
- the Caribbean; and
- Central America.
Albers comes to the commission from the Idaho State Department of Agriculture, where she organized and coordinated buying and trade missions, trade show pavilions and other trade support events for the state’s agricultural products.
In her role at the commission, Albers’ focus is on emerging markets and current export markets, including Mexico, where it has a 33% market share, according to the release.