Taylor Farms rolls out chopped salad kits - The Packer

Taylor Farms rolls out chopped salad kits

07/14/2011 03:32:00 PM
Mike Hornick

Courtesy Taylor FarmsTaylor Farms is offering three new chopped salad kits for nationwide retail.

Limited distribution of the kits — Asian , Garden Vegetable and Southwest chopped salads — began in some East Coast markets two months ago, said Vicky St. Geme, vice president of marketing.

“We had a couple early customers taking the product, and we’re doing a full launch starting this month and hitting all our current and new customers,” St. Geme said.

Taylor Farms saw an opportunity for the products in restaurant trends.

“We believe this could be a new segment within the salad category,” St. Geme said. “As we watched trends to help build new value-added products, we started seeing chopped salads becoming more prevalent in restaurant menus. We looked at different combinations of lettuces and vegetables and concentrated on the vegetable cut to come up with these three new kits.”

Ingredients vary but include such chopped items as broccoli, carrots, cauliflower, celery and green onions — along with cabbages or romaine.

“It’s not just a leafy or lettuce kit,” St. Geme said.

The limited Eastern distribution prompted queries about the kits from other regions on Taylor Farms’ Facebook page, she said. St. Geme is advising consumers and retailers to expect availability on the West Coast this month.

The kits come with toppings and dressings. For a bit of added crunch they include such items as wonton noodles, toasted almonds, sunflower kernels, crumbled bacon or tortilla strips.



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Lisa    
Maryland  |  January, 03, 2012 at 07:02 PM

Found these salads at Wegmans, had the Southwest one for dinner and it was GREAT. Very fresh and crunchy, full of flavor. Even my picky 10 yr old went back for seconds.

JD    
Clarksvile TN 37042  |  January, 08, 2012 at 04:53 PM

I tried it today. I considered the quality very good. As far as a salad? Its Cole Slaw. It had packets of Bacon bits, sun flower seeds, and Cranberries included? As well as a dressing. Overall I felt the quality was very good, needed about 2 x as much dressing and I prefer light dressing on slaw and salads. What I could taste was cabbage, carrots, and broccoli. Very good for the price IMHO. This should be labeled Cold Slaw not Salad I would purchase again. Price 1.50 for a 3.1oz kit, Sams Club: I suspect this is a test drive for Sams

Luxcheri    
SoFLA  |  January, 09, 2012 at 12:22 PM

I tried the Asian Chopped Salad and it was EXCELLENT! I agree 100% that this was a cabbage salad. Perfect for work; I had enough for two plates of salad and I still have a half bag left for tomorrow's lunch. All components were crispy and freash; Flavor was perfect.

Delores Bryan    
Nipomo. CA.  |  March, 17, 2012 at 03:50 PM

My husband and I loved both the Asian salad and the Southwest. I served the southwest at a luncheon and friends are still asking for the recipe. So easy, and So delicious- Definately buying those again!!

kerry    
klubecki@conroeisd.net  |  March, 22, 2012 at 11:25 AM

The Asian Chopped Salad was fantastic. It was fresh and didn't have any taste or smell of cleaning agents or preservatives. 3 of us in my family split 2 bags and my daughter put a little shredded chicken in hers and that was dinner. Yummy!

Karen    
Phoenix, AZ  |  April, 17, 2012 at 02:49 PM

I tried the SW Chopped Salad yesterday that I got at Sprouts. This was an awesome Salad. I added chicken and it was a complete meal. I will be getting more to try. LOVE IT

cass    
Nebraska  |  May, 12, 2012 at 06:49 PM

Love it! Tried the garden salad a couple weeks ago...went back to get again and only Asian and SW but Asian was awesome and shared SW with Sister and she said it was great. Please don't quit.

Betty Willard    
MN  |  October, 17, 2012 at 01:25 PM

I just finished my lunch with the Asian Chopped Salad and it was awesome! I bring salad for lunch every day and this is a delightful change...I love the cabbage, green onions, parsley and the wonton and almond toppings and of course, the dressing! 1 bag will provide 3 lunches for me! Best Salad Kit on the market!! I purchased from Target and will definitely purchase again! Great creation!!!

Kathryn Lockwood    
Lansing, Michigan  |  October, 18, 2012 at 12:18 PM

This is a fantastic salad and a great value! I eat at my desk at work and normally a lettuce salad of any kind gets yucky pretty quick. Because of the hearty chopped cabbage, broccoli, califlower and carrots, it stayed crunchy for the hour it took me to eat. And, with such a generous portion for the price, i'll be having this for lunch tomorrow. Please don't stop selling these and please bring out more variety. I loved the Southwest and can't wait to try the other salads available. I would love to see chicken, turkey, beef or ham added to other varieties to make it a total lunch meal.

Cindy    
Kokomo, IN  |  November, 10, 2012 at 06:28 PM

I've tried both salads - love them both - maybe the Southwestern more than the Asian. But I'm somewhat disappointed, you need to come up with an Italian chopped salad!!!

Lonie    
Huntington Beach CA  |  January, 19, 2013 at 02:39 PM

Absolutly wonderful! Had it at dinner last night and It's on my shopping list for Sams Club. Can't wait to try any others.

Kurt Hemrich    
Scottsdale, AZ  |  April, 06, 2013 at 07:23 PM

Do you distribute your salad kits in the Scottsdale area?

Sandra    
Texas  |  May, 01, 2013 at 10:33 AM

LOVE this stuff! Enough dressing for two medium-sized salads, and about a 1/3 of bag of veggies leftover .. which is perfect for a stir-fry or rice-paper wraps :-) The southwest salad is yummy too!

Shellie    
tennessee  |  May, 17, 2013 at 03:13 PM

mix vegie is my fav. southwest comes in second. the southwest could use corn and blk beans. I really really like ithe salads. I am on a diet and this is what I eat every day for lunch and it is low cal. I just wish I could find it every time I go to buy it. GREAT PRODUCT

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