Queen said the variety should be available mid-June to mid-July, and while Domex Superfresh shipped about 8,000 boxes this summer, he expects volume to grow to 125,000 boxes in the next few seasons.
The company also displayed its new proprietary apple variety, Autumn Glory.
Queen said the variety is a cross between fuji and golden delicious, meaning it is firm, crisp, sweet and has a slight spice.
The company plans to ship about 3,000 cartons this season but grow the variety to more than 1 million cartons, he said.
Kingsville, Ontario-based Double Diamond Acres added several tomatoes to its lineup.
The company now has roma, orange grape, cherry berry and heirloom tomatoes, salesman Paul Sabelli said.
The company designed a new display box for its heirloom varieties, available next season. The 10-pound box is designed to give the heirloom tomatoes a high-graphic, designated spot in the produce department.
Duda Farm Fresh Foods
Duda Farm Fresh Foods Inc. is releasing smaller-sized celery sticks.
The fresh division of Oviedo, Fla.-based A. Duda & Sons Inc. made 8-inch celery sticks by cutting the tops and bottoms and removing the celery’s inner heart.
“Retailers can look at something like this and have a nice attractive price relative to the two sticks of celery,” said Rick Alcocer, Duda’s senior vice president of fresh sales.
“For consumers, the celery also takes up less room inside their refrigerators.”
The celery comes in 12-count, 1.25-pound bags.
Duda cleans and washes the celery from its Oxnard, Calif., fresh-cut celery processing plant