Sunkist returns to snack nut category - The Packer

Sunkist returns to snack nut category

03/06/2012 04:38:00 PM
Mike Hornick

The Sunkist label is returning to the snack nut category with nine new products and three packaging formats starting in March.

Five of those — trail mix blends — are expected to start shipping by April.

Trifecta Foods LLC, Pacoima, Calif., will launch two lines, Sunkist Signature Nuts and Sunkist Fruit and Nut Blends in conjunction with Sunkist Growers Inc.

The Sunkist label began to disappear from nuts in late 2009 as its pistachios were rebranded under the Wonderful label. Roll International Corp. once had the license behind those pistachios.

“We’re expanding the nut category at Sunkist, and focusing on pistachios, almonds and cashews,” said Scott Jacobson, executive vice president of sales and marketing at Trifecta Foods, a Sunkist licensee. “But where we really make Sunkist stronger than it was before is through our Blends line. It’s a proprietary flavoring process, and the tastes are unlike any in the trail mix category.”

The flavors in that line are strawberry yogurt, berry, chocolate, tropical and breakfast.

Packaging formats are a standard bag; a stand-up gusset bag; and a peel-and-pour ecotub, similar to cherry tomato tubs. The first production run on the standard bags of nuts is March 12. April 2 is the expected first ship date on stand-up bags of nuts and blends. The ecotub will roll out May 2, Jacobson said.

All three pack styles will be offered for every product.

Comments (3) Leave a comment 

e-Mail (required)


characters left

New jersey  |  June, 26, 2013 at 06:53 PM

I'm sitting in an Arkansas airport after a long of meetings and decide to purchase a healthy snack. I grab a sunkist blends chocolate mango banana to discover that the entire bag consists of dry fruit. One chocolate hazelnut. Not fair sunkist, NOT OK

Phoenix ,Az  |  September, 04, 2014 at 10:21 PM

I bought a bag of Wild Blueberry Sunkist Blends. so disappointed only five almonds,three cashews and the rest of the nuts were peanuts. I do not care for peanuts. That was why ,I bought them because it showed a picture of almonds and cashews, raisins, cranberries, cherries and blueberries. what a rude awakening. I will buy any other brand from now on. Very, Very disappointed.

Florida  |  September, 27, 2014 at 02:21 PM

I agree. The main advertisement is for "Wild Blueberry". Next a big picture of blueberries, cherries, cranberries, and cashews. But if you read the ingredients list, the first ingredient? Peanuts... The last ingredient?? Blueberries. Wasn't I the chump for believing the front label.

Feedback Form
Leads to Insight