Pink Lady warns about non-trademarked fruit

07/05/2012 11:17:04 AM
Andy Nelson

The official licenser of Pink Lady apples marketed in the U.S. is warning consumers not to buy fruit that hasn’t been trademarked.

The “vast majority” of Pink Ladys marketed in the U.S. this season have met trademark standards, but enough un-trademarked Southern Hemisphere fruit has been imported to cause concern, Alan Taylor, marketing director for Wenatchee, Wash.-based Pink Lady America LLC, said in a news release.

Pink Lady America is asking consumers to purchase only apples that clearly display the Pink Lady trademark on Price-Look-Up stickers at retail, and to make sure that the trademark matches the Pink Lady name on the retail display.

“Consumers need to be assured that they are buying true Pink Lady brand apples that meet their expectations,” Taylor said.

Comments (7) Leave a comment 

As a consumer, what would I really "CARE" if the pink lay apples I buy are trademarked or not?

I really don't understand how any company would think of trying to dictate to us (the consumer) what we should or should not buy.

If they taste good and they are trademarked or NOT, I'm buying them, PERIOD

As a produce director,we woudn't want consumers to stop eating pinkladies after trying some sub-quality/taste fruit!

The original name is "Cripp's Pink". The Pink Lady name is a Club brand designed

to tax growers using the other name.

Many consumers do want a gauruntee of quality and are prepared to pay for this gauruntee.
The trademark is a gauruntee of quality and returns extra money to growers who work hard and spend extra money to grow a great eating piece of fruit. This is just giving consumers the ability to chose a piece of fruit that they can rely on.