Mahana Red apples come to U.S. market

08/15/2012 9:09:37 AM
Kayla Banzet

The Freshmax Group has introduced the New Zealand grown Mahana Red apple to the U.S. market.

The Mahana Red is characterized by its deep red color, crispness and juicy texture and sweet, tart taste, according to a news release.

Freshmax has worked with U.S. partner Earthsource for more than a year to establish the Mahana Red export program.

This is the first time the Freshmax Group has launched one of its own exclusive varieties into the international marketplace, according to the release.

“Freshmax are constantly pushing to develop new and exclusive varieties which deliver for both our customers and consumers alike, said Simon Gillett, general manager international in the release. “We feel that Mahana Red is a great fit for the North American market and expect it to succeed as a new variety.”

Comments (4) Leave a comment 

bought 5 this week for my lunches and they are the best apples I've ever eaten. ( and I'm fussy....) Try some!!!!

These apples are quite possibly the best I have ever tasted. There is a perfect blend of
sweet and tart flavors, and the crunchy texture is just right for eating straight from the
fruit bowl! So far I have not had an opportunity to bake or cook with them as they
disappear almost immediately after I bring them home. My family will be very sad when
the season for these is over.

was on Honey Crisp but sooo expensive, these are wonderful!!

Every year when I go home to NZ, I eat lots of these apples, and then I spend the year
in San Jose CA missing them. Where can I find them in the San Francisco Bay Area?