POTANDON PRODUCE LLC: Using a 1950s diner theme in its booth at Fresh Summit 2012, Potandon Produce staff including Ralph Schwartz dressed the part as they showed new mini-retail displays that will be available to retailers in mid-November. Schwartz, director of category management and value-added marketing, says Potandon will help retailers with promotions if they purchase the new mini displays.
PROGRESSIVE PRODUCE: Progressive Produce Corp., Commerce, Calif., introduced a Hollywood Fries consumer package at Fresh Summit. Sales manager Cory Stohl says the potatoes previously were available only in 50-pound cartons for foodservice operators. Now the potatoes, created to make perfect french fries, are available in 5-pound bags for consumers. The company also is in the process of adding quick-response codes and U.S.A. Grown and Environmental Packaging Initiative labels to its packaging.
PURE HOT HOUSE FOODS: Sarah Paul, marketing analyst, showed a new product line under the Pure Flavor brand from Leamington, Ontario-based Pure Hot House Foods. Scheduled to hit retail shelves in North America in November, the fresh kits for salsa, guacamole and caprese feature three-step directions for consumers. Also new this fall are Pure Flavor’s Luna Sweets Trio 10-ounce clamshells of tri-colored cocktail tomatoes-on-the-vine.
Tom BurfieldRainier Fruit Co. RAINIER: Selah, Wash.-based Rainier Fruit Co., is participating in the Fuel Up to Play 60 program started by the National Dairy Council and National Football League in collaboration with USDA, says Suzanne Wolter, marketing director. The program, which helps earn money for schools, encourages children to consume nutrient-rich foods to fuel their bodies for 60 minutes of exercise. Rainier also showed its popular Lady Alice and Junami apples at Fresh Summit that should have increased availability starting early next year.
READY PAC FOODS: Newly released, Disney-themed Ready Pac Cool Cuts salads and mini-meals were one of six products to receive a 2012 PMA Impact Award for excellence in packaging. The eight-item line is geared specifically for elementary and middle school-age children, and started shipping nationwide the first week of September, says Tristan Simpson, director of marketing at Ready Pac. Also recently released from Ready Pac are three new single-serve Ready Pac Bistro organic salads.
RIVER RANCH FRESH FOODS LLC: Larry Narwold, retail and foodservice sales manager, displayed individually wrapped lettuce from River Ranch. Romaine, red leaf and green leaf versions started shipping a few weeks before Fresh Summit.