More PMA Fresh Summit booth news - The Packer

More PMA Fresh Summit booth news

11/08/2012 05:42:00 PM
The Packer staff

“They will be a great mix with the commodities we have,” he said.

Idaho Potato Commission

The Eagle-based Idaho Potato Commission’s Big Idaho Potato Truck promotion and 75th anniversary celebration kept rolling along, right into the parking lot near the Anaheim, Calif., Convention Center.

The 70-foot-long semi truck and trailer carrying a 28-foot-long likeness of an Idaho russet potato took a nationwide tour for seven months this year.

The 2012 tour ended at Fresh Summit but will resume next spring, said Seth Pemsler, vice president, retail and international.

The commission also brought the theme inside with Race to Win potato truck races. The events drew a crowd of spectators and at times resembled a demolition derby. Winners received Spuddy Buddy stuffed toys or other prizes.

L&M Cos.

Raleigh, N.C.-based L&M is marketing Idaho russet potatoes from grower-shipper High Country Potato, Rexburg, Idaho, said Adam Lytch, L&M operations manager.

“Partnering with an Idaho grower that big really helped secure our supply and allow us to provide pretty much year-round,” he said.

High Country, which ships about 1.5 million 50-pound sacks annually, plans to pack under its own Oven King label as well as L&M’s Nature’s Delight and Family Farms labels.

Louisiana State University

Louisiana State University’s AgCenter, Baton Rouge, has introduced Orleans, a new sweet potato variety that resembles the beauregard variety.

Both varieties have smooth, light skin and deep orange flesh as well as similar sugars and flavor, according to a news release.

Orleans produces more consistent root quality and a higher percentage of U.S. No. 1’s for the fresh market, compared to beauregard.


Nonpareil Corp., Blackfoot, Idaho, has a new co-packing arrangement with Washington Lettuce & Vegetable Co., Mount Vernon, Wash., to offer expanded yellow, red and white potato options for the Betty Crocker line, said Dean Cunningham, vice president of Washington Lettuce & Vegetable Co.

North Bay Produce

North Bay Produce Inc., Traverse City, Mich., has opened a warehouse in Mascoutah, Ill., said Jan VanDriesseche, national marketing representative.

VanDriesseche said the new warehouse will handle East and Midwest berry business for the shipper.

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