Mexico to dominate Super Bowl avocado sales - The Packer

Mexico to dominate Super Bowl avocado sales

01/04/2013 11:33:00 AM
Andy Nelson

Salinas, Calif.-based Mann Packing Co. will be pushing its new environmentally friendly vegetable platters for the Super Bowl, said Elena Hernandez, the company’s marketing coordinator.

Mann introduced the new clear plastic platter in October. It shows off more produce and has 50% less packaging than other similarly sized party platters, Hernandez said.

Mann will not promote the tray with any Super Bowl-specific messages, but it anticipates brisk movement. With Christmas, the Super Bowl ranks among the company’s biggest promotional targets.

“Trays are a big hit during the Super Bowl,” she said. “People want the convenience.”

Mann also expects to sell plenty of its meat, cheese and vegetable combination trays in the runup to the game, Hernandez said.

Carrots, celery and traditional party platter vegetables aren’t the only fresh-cut products boosted by Super Bowl snacking, she said. Sweet potato spears, for instance, provide a more healthful grilling alternative. Sugar snap peas are another big seller, she said.


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