Chris Wada, himself a millennial, said the data reinforces part of Wada Farm Marketing Group LLC’s programs.
“A lot of the things they see are very true,” said Wada, marketing director for the Pingree, Idaho-based grower-shipper. “A lot of this stuff are things we already knew, but it’s getting a different perspective on and deep thoughts and factual data.”
Larry Alsum, owner of Alsum Farms & Produce, Friesland, Wis., said the data reinfornces that his operation is on the right track with its convenience product line.
The grower-packer introduced microwavable steamer pouches more than a year ago and individually foil-wrapped russets about six months ago.
But he admitted his firm isn’t paying as much attention to millennials as they perhaps should.