Sysco launches celebrity chef Food Network campaign - The Packer

Sysco launches celebrity chef Food Network campaign

01/24/2013 12:28:00 PM
Doug Ohlemeier

Sysco Corp. is launching a partnership with the Food Network.

The Houston-based foodservice broadliner is working with the cable channel’s “Restaurant: Impossible” and the show’s host, chef Robert Irvine.

The campaign marks the first time Sysco has a national television commercial, according to a news release.

The campaign began Jan. 21 with a kickoff at a Sysco Houston culinary conference attended by more than 80 Sysco chefs and culinary associates from throughout the U.S.

On Feb. 4, commercials are scheduled to begin airing on the Food Network.

Sysco plans to offer a consumer sweepstakes via the show and on foodnetwork.com and Sysco’s syscopossible.com website, according to the release.

Food Network Restaurant: Impossible host chef Robert Irvine SyscoSysco Corp. is working with the Food Network’s Restaurant: Impossible show host and celebrity chef Robert Irvine in a promotion that sees the broadline foodservice distributor sponsoring its first-ever national television network commercial.The collaboration is the first time Sysco employed a celebrity spokesperson, Sysco officials said in the release.

Irvine has been a Sysco customer since 1997, Wendy Olson, Sysco’s director of communications, said.

“Research showed Sysco customers value the Food Network and look to the on-screen chef personalities, recipes and products for menu inspiration and to help them stay on top of trends,” Sysco officials said in the release.

“What Chef Irvine does on the show ‘Restaurant: Impossible’ to help improve restaurants and take what is good to great, is a close parallel to what Sysco does with its customers in the way of unique service offerings and solutions, and represents an important springboard for the campaign.”

The commercials and campaign are scheduled to run through the fall.



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candy    
newnyork  |  January, 25, 2013 at 09:13 PM

Irvine is a fool. sysco is all fluff

    
January, 26, 2013 at 06:36 AM

sad

mike    
fl  |  January, 26, 2013 at 07:31 AM

Screw you Haters Irvine ROCKS

kyle    
wyoming  |  January, 28, 2013 at 11:36 AM

this is great! been a long time sysco customer. this will be a great partnership.

foodho    
alaska  |  February, 06, 2013 at 05:56 PM

Your sad..Sysco Rocks! You probably have a restaurant that never made a dime and serves crap.

    
February, 07, 2013 at 12:36 PM

Candy must sell against sysco, and not doing well

anonymous    
LA  |  February, 09, 2013 at 09:31 AM

it comes down to the individual rep....not the company. Sysco does an ok job but so do their competitors. if you had a bad experience, then it is probably because of a single individual.

    
February, 11, 2013 at 12:03 PM

your hearts in the wrong place. it's not about Irvine an Sysco. Judge yourself.

    
February, 18, 2013 at 06:01 PM

Whatever Sysco does for you you can be sure they'll be charging you three times as much as it's worth

foodlover36    
ga  |  March, 08, 2013 at 08:18 PM

The reason you think sysco is more expensive is because you are used to buying crap. Sysco basically sells better value and you don't care about value.

    
June, 09, 2013 at 01:06 PM

Really? What about GMO-free and organic? Does Sysco sell that?

Chris Koger    
Lenexa, KS  |  June, 09, 2013 at 11:42 PM

Non-GMO? Yes. Organic? Yes. Chris Koger News Editor The Packer ckoger@thepacker.com 913-438-0783

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