Wisconsin potato logo wins awards - The Packer

Wisconsin potato logo wins awards

02/13/2013 01:27:00 PM
Mary Kastor

TMA+ Peritus, a marketing, design and development firm, received two ADDY Awards for its Wisconsin potato logo.

Wisconsin Potato LogoCourtesy of TMA+ PeritusThe ADDY Awards are a district and national competition that recognizes advertising excellence in a wide variety of categories.

The logo, a peeled potato in the shape of the state of Wisconsin also took home the Judge’s Choice Award.

The initial concept for the icon was the idea of agency principle, Tom Marks, and was designed by art director Kurt Huber.

The logo will represent the state of Wisconsin in the American Advertising Federation District finals against the best logos from Minnesota, North Dakota and South Dakota.

TMA+ Peritus is a firm with locations in Wausau and Madison, Wis. The company has worked with companies such as McDonald’s, Honeywell, Foot Locker and Bombardier.



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Tina    
Wichita  |  February, 19, 2013 at 01:34 AM

That is a really cool-looking logo-- very clever. We do not normally associate Wisconsin with potatoes.

    
February, 27, 2013 at 03:00 PM

Thanks Tina. Actually, Wisconsin is the third largest potato producing state in the country.

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