UPDATED: Lorna Christie to leave PMA - The Packer

UPDATED: Lorna Christie to leave PMA

02/19/2013 05:05:00 PM
Andy Nelson

(UPDATED COVERAGE, 2:45 p.m., Feb. 22) Lorna Christie, executive vice president and chief operating officer of the Newark, Del.-based Produce Marketing Association, is leaving the organization.

Christie, an 11-year PMA veteran, said she will leave Feb. 28.

The COO position won’t be filled until at least June, when a task force shares its recommendations with the PMA board on the organization’s staffing needs, said Duane Eaton, PMA’s senior vice president for administration.

Christie will pursue a consulting career in the produce industry, helping clients with strategic communications. PMA will be one of her clients, and she will be based in Delaware.

“It’s something I’ve always wanted to do,” said Christie, who joined PMA in 2002 as vice president of member programs. “I’ve enjoyed every single moment I’ve worked at PMA.”

Consumer outreach and crisis management will be among the areas Christie’s consulting will focus on, she said.

Bryan Silbermann, PMA’s president and chief executive officer, praised Christie’s consumer-first approach to her job.

“Through Lorna’s dedication and tireless energy, she has been instrumental in creating and leading the development of a new generation of PMA member value,” Silbermann said in a news release. “Lorna brought us a unique approach to putting the consumer front and center as we address industry issues, especially food safety and increasing consumption.”

Before joining PMA, Christie worked for Identico Systems, Nashua, N.H., as vice president of administration and public affairs. Christie also has worked for the Association for Investment Management and the Direct Marketing Association.

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Pablo Borquez    
Sonora, Mexico  |  February, 20, 2013 at 04:32 PM

All the best wishes to Lorna in her upcoming endeavors. Surely one of the pillars of PMA. A very intelligent person, Lorna was always on top of her game, handling herself with her particular charisma, and striving to enhance our Association. The Borquez Family will always be indebted to you for all your help and for reaching out to us on behalf of PMA.

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