See related content: Food expo highlights San Joaquin Valley ag products
FRESNO, Calif. — Vicky Boyd, staff writer for The Packer, gathered the following information on the show floor of the Fresno Food Expo on March 14:
Photos by Vicky BoydBaloian FarmsBALOIAN FARMS: Fresno-based Baloian Farms grows and packs Bella Fina peppers — miniature multi-colored bell peppers bred by Monsanto’s Vegetable Seed Division. The peppers, packed under the Pam Pak label, come in a three-count plastic sleeve or a 12-ounce grab-and-go handled bag, says Richard Cowden, account manager. Baloian Farms also offers cardboard stands for the peppers that can be used as secondary displays.
BellaViva OrchardsBELLAVIVA ORCHARDS: BellaViva Orchards Inc. introduces resealable bags for its Pure & Natural Dried Fruit Slices line. The Denair, Calif.-based grower-packer tied for the Fresno Food Expo Industry Award, which recognizes the exhibitor with the most innovative new food product, variety or packaging in the past year, according to a news release. The other recipient is Cake Batter Vodka from Modesto, Calif.-based Cold House Vodka.
CALIFORNIA RAISIN BOARD: In late March/early April, the Fresno-based California Raisin Marketing Board begins an instate television campaign touting the health benefits of raisins, said Gary Schulz, president and general manager. The messages are based on research the state marketing order helped fund, showing that raisins are high in fiber, boost heart health, lower cholesterol, are a good source of natural energy and don’t damage teeth. In August, the board will expand its campaign nationally.“It will talk much, much more about the nutritional message of raisins and the advantages found in some of our heart health research as well as for diabetes and wellness,” Schulz said.
Grimmway FarmsGERAWAN FARMING: Gerawan Farming Co., Fresno, gives buyers a glimpse of its new consumer box for peaches it will pack under the Prima label this season. The box features an inner nested tray to maintain fruit quality, viewing windows and finger holes on top to aid carrying, says Denver Schutz, technical sales manager. Boxes will be packed either with four 30-32s or five 40-44s.
Kern Ridge GrowersGRIMMWAY FARMS: Grimmway Farms adds to its extensive line of value-added carrot products with Simply Delicious Carrot Creations microwavable carrots in flavored sauces and 50-calorie Carrot Dippers. The 13-ounce bags of Simply Delicious come with either a roasted garlic and savory herb sauce or a honey, brown sugar and cinnamon sauce, says Jennifer Hayslett, marketing. The bag of Dippers comes with five 2.5-ounce snack-sized bags of peeled baby carrots, each with a small sealed cup of low-fat ranch dressing for dipping.