Fresno, Calif.-based 1st Quality Produce is providing packaged fresh-cut produce to local schools featuring a cartoon character, Tommy Tomato.
The processor and Fresno Unified School District are supplying free fruits and vegetables to children in low-income areas through the U.S. Department of Agriculture’s Fresh Fruit and Vegetable Program. In the district, 45 schools qualify.
The fresh-cut processor has provided thousands of the single-serve packages daily since the school year began, according to a news release. Items have included honeydew chunks; strawberries; yam sticks; and jicama with a lemon wedge.
The Tommy Tomato character proves appealing to children, Mike Kahaian, chief executive officer, said in the release.