FRESH EXPRESS: Miss Chiquita appeared at CPMA to promote the “refreshed” Caesar salad kits from Charlotte, N.C.-based Chiquita Brands. Senior marketing specialist Cassie Callon says the kits feature larger croutons and higher-end ingredients such as aged parmesan. They’re also packed in a new bag that keeps the romaine fresher longer. Callon says Chiquita launched Green Leaf Shreds in the U.S. in mid-April as part of its “Shreds” line.
click image to zoomCynthia DavidVeg-ProVEG PRO: Sylvain Racette, vice president of sales and marketing for Sherrington, Quebec-based Veg Pro International Inc., shows off the Attitude Greek Mix salad kit. The new single-serve kit pairs baby greens with feta cheese, pita chips and tomato-olive salsa. Veg Pro has also launched Solo single-serve salad bowls. The newest, Crunchy Spinach, features baby spinach and Swiss chard tossed with beet and carrot strips. Racette said Solo bowls are lunchbox-friendly, and without dressing or toppings they can retail for under $2. In addition, the lettuce grower-shipper has color-coordinated labels to unify the look of its salad collection.
THE LITTLE POTATO CO.: Angela Santiago, president of Edmonton, Alberta-based The Little Potato Co. Ltd., shows off Potato Jazz kits, created in partnership with Rexburg, Idaho-based Wilcox Fresh. The seasoned potatoes are ready in five minutes in their microwaveable steam tray. The new $3.99 Potato Jazz roasting kit with a garlic-herb flavor pack is ready in 30 minutes on the barbecue or in the oven. It should be available across Canada by early June, Santiago says, and in the U.S. in October. The grower-shipper has also launched a 3-pound bag of organic yellow or red potatoes and a bag of two-toned Miss Blush, a pink and yellow-skinned potato with a yellow flesh.
PUMPKIN PATCH PALS: Michele Youngquist, president Burlington, Wash.-based AMF Farms, Inc., said anyone can bake a perfect pumpkin pie with her new Pie Baking Kit. Each mesh kit contains two 1.5 to 2-pound pie pumpkins, a sachet of spices and an easy recipe that’s mixed in a blender. Kits can be merchandised in a quarter pallet display, Youngquist said, and cross-merchandised with whipped cream and prepared pie crusts.
click image to zoomCynthia DavidDulcinea FarmsDULCINEA FARMS: Ladera Ranch, Calif.-based melon specialist Dulcinea Farms LLC continues to branch out into grape and cherry tomatoes, such as the Amadoro, grown in Mexican shade and greenhouses, says marketing associate Corey Hill. The Amadoro, grown in Mexican shade and greenhouses, is as sweet as a backyard-grown cherry tomato, says senior sales manager Steve Dabich.